SimplyAnalytics (formerly SimplyMap) SimplyMap includes census data for 1980, 1990 & 2000, plus current year census estimates and 5 year projections. It also includes data from private sources such as: Detailed Consumer Expenditure, Consumer Price Index, Quality of Life & Consumer Profiles, Business & Employee Counts by industry, and EASI Market Segments & Life Stages. Mediamark Research’s Survey of the American Consumer™: EASI, using MRI survey data, produces local estimates of usage and consumption (propensity) for thousands of specific and detailed products and services. PRIZM from Nielson Claritas: defines every U.S. Household in terms of 66 demographic and behavior types or segments to help discern those likes, dislikes, lifestyles, and purchasing behaviors. Experian SimmonsLOCAL: a powerful targeting and profiling system that provides insights into consumer behavior for all of America's 210 media markets on a local level with 60,000+ data variables, including over 450 categories and 8,000 specific brands. U.S. Business and Points-of-Interest (POI) data (over 4.5 million points) including legal name, business name, NAICS codes, address, telephone number, web address, and general description.