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What's In the Guide...
Welcome to the library, UC Clermont Marketing Students!
This guide contains links to library resources specific to the research goals of Marketing students.
To find a specific type of information resource, simply refer to the appropriate tab at the top of this page. Resource categories linked in this research guide include articles, data and information; library search tool Summon; books; reference materials; and websites. Also, feel free to consult the UC Libraries Marketing (U.S.) research guide for additional information.
As always, please don't hesitate to contact us if you have any questions about doing research.
Best Wishes -- The UC Clermont College Librarians
Marketing Resource Spotlight
Soap, Sex, and Cigarettes - Juliann Sivulka
Call Number: HF5813.U6 S55
ISBN: 9781111345310
Publication Date: 2012
Consumer Behavior - Delbert Hawkins; David L. Mothersbaugh; Roger Best
Call Number: HF5415.33.U6 H38
ISBN: 9780073381107
Publication Date: 2009
Advertising in the Age of Persuasion - Dawn Spring
Call Number: HF5415.1255 .S67
ISBN: 9780230116948
Publication Date: 2011
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