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LCOB MKTG 2208 Marketing Research

Welcome

This guide will get you started on your research process for Marketing Research.  Please refer to your professor and syllabus for detailed information for the assignment.

Where to Find Company Information like Descriptions, Financials, Past Sales/Projections, Competitors

Where to Find Mission Statements and Brand Information

One of the best places to find a company's mission statement is on the "About Us", "Find more information", or "investor relations" page of its web page.

Below are additional resources to check: 

Where to Find Industry Trends and Information

Where to Find Consumer Trends and Information

How to Find Company Information at the Library

Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.

You can find company information available at the library by using some of the following searches:

Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"

Search Summon for articles, books, & more

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