Welcome to the Foundations of Marketing Research Guide. This guide will connect you to the resources you need to complete your Marketing Plan research project.
You'll find the following library resources where you can locate company and industry information including:
One of the best places to find a company's mission statement is on the "About Us", "Find more information", or "investor relations" page of its web page.
Below are additional resources to check:
Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.
You can find company information available at the library by using some of the following searches:
Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"
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