Skip to main content
UC Logo
Libraries | Ask the Libraries

Class Assignments

Foundations of Marketing Research Guide

Welcome to the Foundations of Marketing Research Guide. This guide will connect you to the resources you need to complete your Marketing Plan research project.

You'll find the following library resources where you can locate company and industry information including:

  • Company profiles and descriptions
  • Mission statements
  • Financial data and analysis
  • Competitor information
  • Brand information
  • Industry trends and analysis
  • Consumer trends and analysis

Where to Find Company Information like Descriptions, Financials, Past Sales/Projections, Competitors

Where to Find Mission Statements and Brand Information

One of the best places to find a company's mission statement is on the "About Us", "Find more information", or "investor relations" page of its web page.

Below are additional resources to check: 

Where to Find a SWOT Analysis

Where to Find Industry Trends and Information

Where to Find Consumer Trends and Information

How to Find Company Information at the Library

Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.

You can find company information available at the library by using some of the following searches:

Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"

Search Summon for articles, books, & more

Off-Campus Access

For a shorter research session, click the databases and log into the individual database with your UC username and password.

If you need a longer research session or are looking for AnyConnect (VPN) please click the VPN login link. 

UC Access Only

University of Cincinnati Libraries

PO Box 210033 Cincinnati, Ohio 45221-0033

Phone: 513-556-1424

Contact Us | Staff Directory

University of Cincinnati

Alerts | Clery and HEOA Notice | Notice of Non-Discrimination | eAccessibility Concern | Privacy Statement | Copyright Information

© 2019 University of Cincinnati