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Marketing Research


off-campus access

Article and Books

Before you search in SUMMON  look at the SUMMON Searching Guide

Market Research Reports

To identify if we have a report on a product or industry, go first to:  or  AlacraDo your search in either, if you find the report you need, check the name of the publisher or provider against the list of providers that we own If the provider is listed, then do a search for the title of the report in that providers web page.

Market research reports cover market size; top companies; market share; Industry performance; competitive landscape; and Key statisitics

Demographic Data/Consumer Behavior

Advertising Resources


Five Forces Analysis (Porter's)

Competitors/Company data

Company Databases


Also you can use the Market Research Reports Listed above



Citing Resources Used

Style Manuals

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Phone: 513-556-1424

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