ARTICLES AND BOOKS
Using SUMMON is the most effective way to search for articles and books. Use phrases in quotation marks, i.e. "social network marketing".
The following are the results of a search on summon for e-books owned by UC. "Social Media Marketing Books"
Factiva Would be another source for articles on social media since it includes full-text of many digital marketing periodicals including "Digiday"
REPORTS AND STATISTICS
MARKET RESEARCH REPORTS
The sources listed below are great resources for finding market reports on social media.
An example of a market research report from IBISWORLD
For a complete list of Market Research Reports that we have access to, go HERE
COMPANY INFORMATION
FREE SOCIAL MEDIA ANALYTIC TOOLS
CITING SOURCES USED IN YOUR RESEARCH
