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Alcohol Advertising & Marketing Codes
Beer Institute
The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers. Our organization, founded in 1862 as the U.S. Brewers Association and reorganized as the Beer Institute in 1986, represents the beer industry before Congress, state legislatures and public forums across the country. Includes Advertising & Marketing Codes.
Distilled Spirits Council of the United States (DISCUS)
The Distilled Spirits Council of the United States, Inc. (DISCUS) is the national trade association representing producers and marketers of distilled spirits sold in the United States. Includes a Code of Responsible Practices for Beverage Alcohol Advertising and Marketing.
Wine Institute
Wine Institute is the voice for California wine representing 1,000 wineries and affiliated businesses from the beautiful and diverse wine regions throughout the state. Includes a Code of Advertising Standards.
Television Network Advertising Guidelines
ABC Advertising Guidelines
Advertiser’s advertising environment must be appropriate in the context of the ABC-branded property on which Advertiser’s advertising content shall appear.
CBS Local Advertising Guidelines
CBS Local Digital Media Advertising Guidelines
Disney Advertising Guidelines
These guidelines (“Guidelines”) apply to purchases of Disney Digital Network (“DDN”) advertising inventory sold in the U.S. on Disney-branded properties, as well as influencer videos, articles, posts, channels, pages and sites (“Influencer Content”) with Disney characters, assets, or branding, and Influencer Content without Disney characters, assets or branding (collectively, the “DDN Advertising Inventory”).
ESPN Advertising Standards & Guidelines
All commercial material(s) (e.g., television advertisements, billboards, feature materials) must be submitted in advance for approval and will be subject to ESPN's Advertising Standards and Guidelines.
Fox Broadcasting Company Advertising Guidelines
Fox Broadcasting Company (FBC) policy mandates that every commercial airing on FBC must be evaluated and approved in advance by the FBC Broadcast Standards Department.
NBC Advertising Guidelines
All advertisements airing on the NBC Broadcast Network must be submitted for review. If your advertisement is airing on a NBCUniversal Cable Network, advertisers only have to submit advertisements to the NBC Advertising Standards Department ("Advertising Standards") if it falls into one of the following sensitive categories: (1) Controversial Issue & Political; (2) Dietary Supplements; (3) Homeopathic Remedies; (4) Non-Casino Gambling & Fantasy Sports; and (5) Weight Loss Supplements & Programs.
