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LCOB MKTG 4071 - International Marketing

Welcome

This guide will get you started on your research process for Marketing Research.  Please refer to your professor and syllabus for detailed information for the assignment.

Where to Find Country, Consumer, and Company Data

Find more at the Library - Summon

Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.

You can find company information available at the library by using some of the following searches:

Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"

 

 

Directly search Summon using the box below:

Search Summon for articles, books, & more

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