This guide will get you started on your research process for Marketing Research. Please refer to your professor and syllabus for detailed information for the assignment.
Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.
You can find company information available at the library by using some of the following searches:
Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"
Directly search Summon using the box below:
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