Research Guides: LCOB 7019 Product Management: Home

Welcome

This guide will get you started on finding market and industry reports at UC Libraries You can contact the business librarian if you have any questions on how to access the resources reviewed in this guide. Please refer to your professor and syllabus for detailed information for the assignment.

Market and Industry Research

Where to Find Market and Industry Reports

IBISWorld
IBISWorld Industry Reports provide in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors at the 5-digit level of NAICS . Reports are updated regularly¸ and contain: key statistics¸ market characteristics¸ segmentation¸ industry conditions¸ industry performance¸ key competitors¸ key factors¸ and industry outlook and forecast.
Coverage - Current

IBISWorld Industry Report Overview
Provides an overview of the IBISWorld Industry report and where to find different data points within the report.

Mintel Reports
Market research reports primarily for the U.S. and covers a variety of sectors including beauty and personal¸ health and medical¸ electronic¸ consumer goods¸ lifestyles¸ travel and tourism¸ financial industry¸ internet industry¸ retail¸ and food & drink. Reports discuss market drivers¸ market size & trends¸ market segmentation¸ supply structure¸ advertising and promotion¸ retail distribution¸ consumer characteristics¸ and future and forecasts. Users will need to click on "I Agree" with the "Conditions of use" statement - each time they enter the database¸ and to establish and login into a profile with a UC e-mail address. Coverage: current

Other Market Research Databases
To find whether we have the report you need, try your industry search first on "Alacra" or "marketResearch.com". Once you identify the report that you need, look for the publisher of the report on the list below. If it is listed, connect to the publisher's website and search for that report.

Additional Resources

Market Research
A short video (2:57 min) on Market Research.