Company Information (U.S.)

Hoover's Online is a database of public and private company reports and Industry studies. Search by: Company name¸ Ticker symbol¸ Keyword Person's last name. UC has access also to the Members Only sections which includes the Hoovers in-depth Company Profiles where you will find sales leads¸ business contacts¸ investment ideas¸ financial information and competitive intelligence information including a list of competitiors.
NOTE: KNOWN ISSUE WITH ACCESS PROBLEMS; TRY A DIFFERENT BROWSER, CLEAR HISTORY AND/OR TRY AGAIN.
Coverage: Current

IBISWorld Industry Reports provide in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors at the 5-digit level of NAICS . Reports are updated regularly¸ and contain: key statistics¸ market characteristics¸ segmentation¸ industry conditions¸ industry performance¸ key competitors¸ key factors¸ and industry outlook and forecast.
Coverage - Current

AdForum containts over 110¸000 ads from over 100 countries produced in the last 10 years with an emphasis on notable and award winning creative work. AdForum has ads from all media types (TV¸ print¸ billboard¸ radio¸ case studies interactive) and all ads are viewable in a high resolution video player that includes zoom-in functionality and full screen viewing on print ads. A large number of these ads also include full production credits. An advanced search tool allows users to find the ads they need quite easily.
Coverage: 2000 - present

Provides information on over 20¸000 U.S. and international advertisers who each spend more than $200¸000 annually on advertising. Each listing includes advertising expenditures by media¸ current agency¸ fiscal year-end and annual sales¸ contact information on key personnel¸ brand name info¸ S.I.C. & NAICS classifications¸ and other key data. This resource also includes detailed profiles of nearly 15¸000 U.S. and international advertising agencies¸ including accounts represented by each agency¸ fields of specialization¸ breakdown of gross billings by media¸ contact information on agency personnel and much more.

The Ad*Access Project¸ funded by the Duke Endowment "Library 2000" Fund¸ presents images and database information for over 7¸000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio¸ Television¸ Transportation¸ Beauty and Hygiene¸ and World War II¸ providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University.

Information on circulation¸ advertising rates¸ newspapers¸ magazines¸ computer and community publications¸ radio and television and other media. The library subscribes to the following: Business Publication Advertising Source¸ Consumer Magazine Advertising Source¸ Direct Marketing List Source¸ Newspaper Advertising Source¸ Radio Advertising Source and TV and Cable Source. Coverage: Current