Research Guides: LCOB MKTG 7031 International Marketing: Home

Welcome

This guide will get you started on your research process for International Marketing. Please refer to your professor and syllabus for detailed information for the assignment.

Where to Find Country, Consumer, and Company Data

Hoover's Online
Search for a public or private company name to find a company's product information, financial data, and news. This database works best in Internet Explorer. If you're using chrome, switch to incognito mode and it will work.
Global Road Warrior
Covers 175 countries. Includes information about: country facts¸ climate¸ society and culture¸ business culture¸ demographics¸ money and banking¸ travel essentials¸ business capitals¸ points of interest¸ security briefing¸ health and medical¸ transportation¸ communications¸ business services¸ technical/internet¸ electrical¸ embassies/consulates and maps.
Passport (Euromonitor)
Find consumer and category information in different countries.

World Bank Doing Business 2020
Doing Business 2020 is the 17th in a series of annual studies investigating the regulations that enhance business activity and those that constrain it. It provides quantitative indicators covering 12 areas of the business environment in 190 economies. The goal of the Doing Business series is to provide objective data for use by governments in designing sound business regulatory policies and to encourage research on the important dimensions of the regulatory environment for firms.
World Bank Doing Business Dashboard
Look up your country on the World Bank's Doing Business Dashboard as well as reading about them in the above linked document.

Find More at the Library - Summon

This tool searches for books, articles, and other materials...It's like a library version of Google!

Start your search:

1. Watch this overview video of tips for using Summon (Link to video here)

2. Use the search box below to directly search Summon; enter your keywords to get started!

3. Use the features to limit your search: content type (type of source), date range, etc.

4. When you find an article you like, click on the title; you'll be taken to a new page to access the article. Look for "Full Text" icons or links like these - PDF, PDF Full Text, HTML Full Text - in order to access the entire article online. Be sure to download, save, or email your article!

Directly search Summon using the box below:

Summon Step by Step Handout