To get articles on market share of a company In Factiva, type: ns=C313 and the name of the company or product, i.e (ns=C313 and P&G) or (ns=C313 and paper towels)
Trade Associations also provides data about the industry they serve. To identify the trade association in an industry go the web site of that Association and find the industry data that you need.
will contain market share data for various products or industries. In the search box type the following:
(market share) AND SubjectTerms:(coffee). Substitute your product for coffee.
Market share data can also be retrieved from Market Research Reports on that particular industry. Select a marker research vendor, then search for the industry, download and browse the report for market share data.
