GNPD (Global New Products Database)
The "Global New Products Database", with 2 million records from 1996 to the present, monitors product innovation and retail success in consumer packaged goods markets, worldwide. The GNPD offers coverage of new product activity for competitor monitoring, category awareness and new product idea generation. Over 20,000 new products are added every month, from 50 countries worldwide, ensuring users receive maximum coverage, reliability and accuracy. Over 80 different fields are captured, from brand and company, positioning and claim, to pack size and material. Full ingredient listings are featured as well as multiple high-resolution color images of all products.
