Advertising Law Research Guide

This guide provides a quick overview of general and law materials. It covers browsing for materials by call number range, textbooks, treatises, statutory law, administrative materials, and news. The guide can be used by students, faculty members, lawyers, and the general public.

Please note that a number of the resources listed in this research guide are subscription services that can only be accessed by UC Law students, faculty, and staff. You will be prompted to follow the directions listed in Off Campus Access to Databases if you are accessing these resources from home. Additionally, Lexis, Westlaw, and Bloomberg Law can only be accessed by students, faculty, and staff of the UC Law school. Please use your unique username and password to sign in to each database.

Please contact any of our UC Law Librarians if you need assistance in finding or using any of the resources in the guide.

When searching for works on advertising law, it is important to use the library catalog to find the exact location of books. The catalog will also tell you if a book is checked out and can also help you find books located at the Reserve desk or in other special library collections.

If you would like to browse advertising law books in the library, this guide lists the library call number ranges for some of the basic categories of advertising law issues. Note: you can also use the library catalog to browse by call number electronically.

KF1614

Advertising law

NC997-1003

Commercial art. Advertising art

Useful keywords for searching within library catalogs, databases, and websites for information related to advertising law include:

• Advertising
• Celebrity sponsorships
• Children's advertising
• Commercial speech
• Comparative advertising
• Contests
• Copyright
• Defamation
• False advertising
• Intellectual property
• Internet advertising 
• Logos
• Lotteries
• Product disparagement 
• Right of publicity
• Trademark 
• Unfair trade practices