This guide will get you started on your research process for LCOB 4030 Branding. Please refer to your professor and syllabus for detailed information for the assignment.
A good place to check for local company information is by searching local business newspapers. Start with the Cincinnati Business Courier and The Cincinnati Enquirer.
This tool searches for books, articles, and other materials...It's like a library version of Google!
Start your search:
1. Watch this overview video of tips for using Summon (Link to video here)
2. Use the search box below to directly search Summon; enter your keywords to get started!
3. Use the features to limit your search: content type (type of source), date range, etc.
4. When you find an article you like, click on the title; you'll be taken to a new page to access the article. Look for "Full Text" icons or links like these - PDF, PDF Full Text, HTML Full Text - in order to access the entire article online. Be sure to download, save, or email your article!
Directly search Summon using the box below:
University of Cincinnati Libraries
PO Box 210033 Cincinnati, Ohio 45221-0033