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LCOB 4030 Branding

Welcome

This guide will get you started on your research process for LCOB 4030 Branding.  Please refer to your professor and syllabus for detailed information for the assignment.

Where to Find Company Information Like Descriptions, Financials, Past Sales/Projections, Competitors

Where to find local/Cincinnati company information

A good place to check for local company information is by searching local business newspapers. Start with the Cincinnati Business Courier and The Cincinnati Enquirer. 

Where to find Industry Information

How to Find Company Information at the Library

Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.

You can find company information available at the library by using some of the following searches:

Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"

 

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