Welcome to the Marketing Research Guide.
You'll find the following library resources where you can locate company and industry information including:
Hoover's Online is a database of public and private company reports and Industry studies. Search by: Company name¸ Ticker symbol¸ Keyword Person's last name. UC has access also to the Members Only sections which includes the Hoovers in-depth Company Profiles where you will find sales leads¸ business contacts¸ investment ideas¸ financial information and competitive intelligence information including a list of competitiors.
NOTE: KNOWN ISSUE WITH ACCESS PROBLEMS; TRY A DIFFERENT BROWSER, CLEAR HISTORY AND/OR TRY AGAIN.
Coverage: Current
Business database with full text for over 3,600 serials, including over 1,000 peer-reviewed business journals. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more.
Coverage: 1886 - present
IBISWorld Industry Reports provide in-depth industry analysis for over 700 U.S. industries in all major U.S. industry sectors at the 5-digit level of NAICS . Reports are updated regularly¸ and contain: key statistics¸ market characteristics¸ segmentation¸ industry conditions¸ industry performance¸ key competitors¸ key factors¸ and industry outlook and forecast.
Coverage - Current
Market research reports primarily for the U.S. and covers a variety of sectors including beauty and personal¸ health and medical¸ electronic¸ consumer goods¸ lifestyles¸ travel and tourism¸ financial industry¸ internet industry¸ retail¸ and food & drink. Reports discuss market drivers¸ market size & trends¸ market segmentation¸ supply structure¸ advertising and promotion¸ retail distribution¸ consumer characteristics¸ and future and forecasts. Users will need to click on "I Agree" with the "Conditions of use" statement - each time they enter the database¸ and to establish and login into a profile with a UC e-mail address. Coverage: current
Market research reports primarily for the U.S. and covers a variety of sectors including beauty and personal¸ health and medical¸ electronic¸ consumer goods¸ lifestyles¸ travel and tourism¸ financial industry¸ internet industry¸ retail¸ and food & drink. Reports discuss market drivers¸ market size & trends¸ market segmentation¸ supply structure¸ advertising and promotion¸ retail distribution¸ consumer characteristics¸ and future and forecasts. Users will need to click on "I Agree" with the "Conditions of use" statement - each time they enter the database¸ and to establish and login into a profile with a UC e-mail address. Coverage: current
Includes sections on: Detailed market size data¸ Country marketing parameters¸ Marketing forecast data¸ Brand and company information¸ Business information sources¸ Marketing profiles¸ and Full text market analysis¸ International market intelligence reports¸ market direction reports¸ and Emerging market reports.
SimplyAnalytics (formerly SimplyMap) is a web-based mapping application to create professional quality, interactive thematic maps and reports using thousands of U.S. demographic, business, and marketing variables. Select, sort, and compare data across multiple geographic locations and create custom reports exportable to spreadsheets. First time users must create an account to login.
Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.
You can find company information available at the library by using some of the following searches:
Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"
Directly search Summon using the box below:
