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LCOB Foundations of Marketing


Welcome to the Foundations of Marketing Research Guide. This guide will connect you to the resources you need to complete your Marketing Plan research project.

You'll find the following library resources where you can locate company and industry information including:

  • Company profiles and descriptions
  • Mission statements
  • Financial data and analysis
  • Competitor information
  • Brand information
  • Industry trends and analysis
  • Consumer trends and analysis

Where to Find Company Information Like Descriptions, Financials, Past Sales/Projections, Competitors

Where to Find Mission Statements and Brand Information

Where to find Advertising and Marketing Information

Where to Find a SWOT Analysis

Where to Find Industry Trends and Information

Where to Find Consumer Usage and Attitudes and other Trends and Information

How to Find Company Information at the Library

Summon searches for books, articles, and other materials available at the library (most of it is online). It is a library version of Google.

You can find company information available at the library by using some of the following searches:

Kroger AND "company goals"
IBM AND "financial goals"
Cintas AND "core competencies"
"consumer trends" AND "frozen foods"



Directly search Summon using the box below:

Search Summon for articles, books, & more

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