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Libraries | Ask the Libraries

Digital Literacy

This guide will help you to use information technologies and the Internet to find, evaluate, use, and share information in order to succeed academically and in your future career development.

Why use social media?

  • Engage with a community of other people.
  • Build relationships.
  • Learn about trending topics in areas of your interest.
  • Develop social media skills valued by employers.

Which media should I use?

Promoting yourself (your business, etc.) with social media is effective only if you commit to posting regularly and keeping your content relevant and up to date.

Some facts to help you decide which social media would work best for you

 Facebook is the most popular social media site. Differentiates between individuals and companies (different types of pages).

Twitter is currently the preferred way of getting updates from businesses. Posts are limited to 140 characters, may include images. It is usually used on mobile devices.

LinkedIn targets a professional user base, appeals to an older, well-educated and established audience.


Pinterest is frequently used on mobile devices. It is very effective for promoting visual content.

Instagram is a mobile-based network that allows users to share their photos instantly and apply filters to make the photos more interesting. Very popular with younger audiences.

More on effective use of social media

How can I use social media to enhance my career opportunities?

  • Create a positive and professional personal profile.
  •  Use social media sites to create your digital portfolio.
  • Establish your professional identity and promote yourself.

Collaboration tools


Free online tools

Document and file sharing


Free online tools

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